Platform Intercollegiate Case Competition Branding
Platform Case Competition Branding
Platform was a brand new case competition meant to draw more students towards the online media side of things. The case competition focused on social media and how it could be used effectively in current times for a business or organization.
My role was to create the logo and associated branding for the competition. The blue and green colours were meant to represent the ocean and land, and the ‘form’ was raised due to it essentially being on a platform. A few iterations of the logo can be seen, with image six ultimately being the approved logo. The Facebook cover on image seven shows what the logo looked like in application.